We are surprised by the number of companies who use separate agencies for advertising and public relations activities. In some cases, these companies use separate agencies for design and sales promotion as well.

Our view is that it is crucial that all aspects of the marketing mix all fully and wholly integrated, so that the message achieves maximum clarity in the eyes and ears of the target market.

We work with leading PR professionals to ensure that long term relationships are established with the leading industry spokespersons, to ensure that a positive message is developed and maintained within the appropriate media.